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Sep. 05. 2008. Fri 13:12 pm

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Shopping

After getting off the phone with your ThinkOutside representative, you have (on average) two months to get ready for the journey. This includes saying goodbye to family and friends, setting up online bill payments for those student loans and perhaps the most difficult decision of all; deciding what to bring to Korea.

You¡¯ll have two suitcases and a carry-on into which you must cram enough of the things you need to survive for a year. Also, you must try your hardest to keep a year¡¯s worth of essentials under the roughly 70 lbs (30 kg) per bag weight limit. So, you must decide which of your things to bring and what things to leave in your parent¡¯s attic. After making sure you packed at least the essentials, filling the rest of the suitcase is still a concern as you must think about the weight limit when deciding which knickknacks and extras to pack.

To make the decisions easier, you should consider all the shopping opportunities Korea has to offer. Korea has a ready supply of everything from clothing and shoes to beauty products to stationary and everything in between. Below, we¡¯ve listed an introduction to some places you can expect to find in Korea that have the things you need, as well as a brief section on things to say to make your shopping experience go more smoothly.

Clothing/Shoes

The majority of the bulk that takes up space in the average English teacher¡¯s suitcase is clothing (and shoes). Korea is a land with four distinct seasons and as such you should bring along things suited to each season and type of weather. (LINK TO THE WEATHER SECTION) As stated before, you needn¡¯t fret too much over how many pairs of underwear to bring or just how many winter coats you can stuff into your bags. If there¡¯s one thing that you¡¯ll find in ready supply in Korea (besides kimchi, of course),it¡¯s clothing.

Koreans are an extremely image conscious people (edging on the line of vanity).
Mirrors in every subway and clothing and beauty supply stores on seemingly every block are just some of the signs that Koreans spend a great deal of time thinking about their personal appearance (and yours too, for that matter). Thus it should be no surprise that shopping districts abound and carry all styles of clothing (for if you are going ANYWHERE or doing ANYTHING, you must have the proper outfit and accessories!).

There is a broad range of places that can suit your taste and your budget. Finding the right one for you takes little more than some light footwork (and a healthy bank account, depending on how much you are going to shop). You can also refer to the websites of the major department stores and discount stores below, as they can inform you of the nearest locations.

¹éÈ­Á¡ / Department Store

Remember this place from the grocery section? The department store. These are the coveted shopping meccas where the masses dream of shopping whilst only those with money can. What Koreans tend to call a department store seems more like a small mall in the West. The typical ¹éÈ­Á¡ (¡°bek-hwa-jawm¡±) is a large building with seven or eight floors divided according to the goods sold, with a grocery store/luxury foods shop in the basement and restaurants on the top floor.

In between are several floors of clothing and accessories. Each floor is the divided among several outfitters, all of which are staffed with ever-imposing, ever-circulating attendants. These helpers, a good number of whom speak at least a little English, pawn their wares for staggering amounts.


Pros: Most of these places offer a range of goods, with English signs telling exactly what you can find on each floor. Here you can find (or order) clothes and shoes to fit most Western sizes.


Cons: The goods purchased here are quality, but that quality comes with a price. Nine times out of ten you¡¯ll pay an arm and a leg to get what you want. Yes, there is the 10% chance you¡¯ll find an incredible deal, like a tee-shirt for $15 in October.

ÇÒÀÎÁ¡ / Discount Stores

A more affordable, quality option is the ÇÒÀÎÁ¡, or discount stores. In Korea, you¡¯ll find Costco, Lotte Mart, E-Mart, HomePlus, HomeEver and Kim¡¯s Club, just to name a few. The buildings can be just as big and auspicious as the department stores, but once you walk inside, you¡¯ll notice the difference. These giant stores have the feeling of a Target store back home, with much the same quality of goods and prices. Following the lead of the department stores, there¡¯s the obligatory grocery store in the basement.

With these stores, as will be the general trend in Korea, they only offer a limited range of sizes. For shirts and other clothing, the sizes for adults typically run between 90-105 for men (US size XS-L), and 75-90 for women (US size 0-6). Shoes generally run, for men, to a maximum size of 285 (about US men¡¯s size 10) and to size 250 for women (about US women¡¯s size 8.5).


Pros: The benefits of shopping at these stores are that you won¡¯t be charged through your eyeballs for the things you are purchasing. The quality of the items, while not at the level found at the department stores, is still excellent. AND, you won¡¯t have to worry about those annoying sales people.


Cons: While you won¡¯t be pestered as much as in the department stores, the ease of finding what you are looking for is likewise reduced. The staff of stock boys and promotion girls can point you in the right direction (most times), but be sure to brush up on your charades before you visit, as very few speak English.

¿Ê°¡°Ô / Clothing Store

The individual clothing stores abound in Korea. Seemingly every block has some type of outfitter, from independent Korean labels and specialty shops to international brand name locations offering the most popular in world wide fashion. Depending on what area you are in and what type of store you are entering, the prices and quality varies, as does the availability of sizes. Most brand name locations offer goods of department stores quality and price. They are also staffed with ever vigilant sales people who hawk their wares and give you fashion advice. It¡¯s hit or miss as to whether the people working in these stores will speak English or not, but that¡¯s true all over Korea.

These vary in and of themselves, depending on the neighborhood. In fashionable districts, these boutiques can be quite pricey, costing quite a pretty penny (or won) for their one of a kind wares. Outside of these neighborhoods, you can come across clothiers who sell their goods quite cheaply, hoping to build a name and solid reputation. As you become more comfortable with your new surroundings, you become aware of the difference, and you¡¯ll figure out which places to avoid and which to shop.


Pros: If you are loyal to a certain brand of sneaker, or think a particular label¡¯s jeans make your butt look best, these individual stores offer only what you are looking for, without requiring you to trudge up multiple stories to find it.


Cons: The costs can vary, and the quality of the smaller, independent places may vary as well. One thing that does hold true though is that most of the shop keepers and attendants will have limited English. Most of them should know how to say you are too big, though, as the sizes they offer are typical of Korea (generally small)

¿Ê½ÃÀå / Clothing Market

The clothing market is typically dispersed among the accessories and souvenirs in sprawling markets. The individuals selling clothing are shrewd business men and women and as such, going to such markets can be quite an enjoyable experience. However, you need to keep some things in mind in order to not walk away paying more than you should.

The actual type of market can differ. A great example of the differences would be the huge market located in and around Dongdaemun Stadium in Seoul. Here, amidst the old ladies trying to get you to stop for a drink and some stewed squid and old men pawning the finest in pirated movies, are literally thousands of locations hawking clothing of all qualities. You can go directly to the stadium, in which hundreds of individuals have arranged their goods in side by side stalls.


Haggling is encouraged and if you do it correctly, you can walk out with quite a bundle of goods for about the cost of the subway ticket to get there (okay, a bit more than that). Located just across the street from the stadium are what look like huge department stores. They are a mix between the traditional Korean department stores and the Stadium Market. The goods sold here seem to be of a bit higher quality and the sellers aren¡¯t as open to haggling if you don¡¯t speak Korean. The goods offered in these markets can come from potentially anywhere. You¡¯ll find rip-offs and copies of varying believability, odd or defective items direct from a label¡¯s distributor or even items from people¡¯s personal closets. When considering an item, browse it over CAREFULLY. As there aren¡¯t any receipts offered, you can not always be guaranteed a refund or exchange once you hand over the money. You should ask if you can try the item on; sometimes you¡¯ll be allowed and sometimes not. Usually, be wary if you aren¡¯t allowed, as the item MIGHT just be a tad too small. Also, when it comes to haggling, never accept the price that they first say. Consider the quality after their quote, make a lower offer and then stick to your guns.


Pros: CHEAP prices for decent pieces of clothing. Even though the pieces won¡¯t always be actual pieces in a label¡¯s line, it still may look good and cost you a fraction of a fraction of what you would pay in the department stores.


Cons: Limited English complicates things immensely, as does the limited size. The markets rarely offer sizes that fit someone who wears an XL size or shoes bigger than a size 10. Also, the quality and life of the item vary, so pay special attention!

Beauty Products / Toiletries

As mentioned previously, Korean¡¯s are obsessed with the way they look and as such, there are more stores than can be counted offering various creams and lotions, oils and powders, pads and cotton balls to suit all your varied needs.
These goods can be found at all shopping venues throughout Korea, and the general differences between venues apply; higher end goods are offered at department stores for higher end prices.

The discount stores and individual stores (brand name and otherwise) carry everything else you¡¯d need for decent prices. You¡¯ll find makeup, dental care items, toilet tissue and everything in between. In fact, it is generally recommended that you buy what ever hygienic products you need at the discount stores as they are a bit more impersonal and you needn¡¯t worry about being too shy about purchasing whatever you need...


A special note must be added here about a topic most Westerners start using around 14 years old; deodorant.? As stated in the necessities section (), you should bring enough of this coveted product as is possible to carry. In Korea, deodorant is considered a seasonal item and as such, it is not always readily available.? When the weather does start to warm up a bit, deodorant will become more readily available, but for seemingly outrageous prices.? A 180 ml stick of deodorant (a small amount) will cost you about $7 USD. It¡¯s definitely worth bringing along several sticks, and having family mail some over when you run out.
You can refer to the websites of the major retailers below, as well as some of the larger brand named goods offered in Korea.

Electronics / Appliances

Korea is definitely a wired country, with all sorts of gadgets and gizmos readily available to tantalize the inner techie in all of us. As global electronics giants LG and Samsung are headquartered in South Korea, its no wonder that electronic goods are so wide spread on the peninsula. Cell phones, MP3 players, electronic dictionaries, computers, GPS systems, kimchi refrigerators, etc.; you want it, you got it!

The question becomes not ¡°What can I get?¡± but rather, ¡°How much (or how little) can I get it for?¡± Here, again, you¡¯ll have to observe some general rules of shopping in Korea. Steer clear of department stores when looking for your electronics goods as they tend to be pricier than at other locations. Goods there are aimed at appeasing the tastes (and egos) of the luxurious and wealthy. Some things, like cameras and house phones may be affordable, but your electronics buying dollar can be spent better at other places.


The discount stores and individual brand name stores do offer quality alternatives, but again you should look weigh each option carefully. Electronics markets, for the seasoned electronics shopper, can offer a much more affordable and worthwhile venture. Most of the big cities will have big electronics markets specializing in nothing but the finest gadgets and gizmos with all the bells and whistles you could want (with a price of course).


If you are technology savvy, you¡¯ll have no problem wondering through these markets finding good deals (even better if you speak some Korean) as haggling is possible. The biggest thing you must watch out for is the quality and reliability of the item purchased. Very rarely will you be able to return something if a problem arises with it, and warranties aren¡¯t always offered on the goods either. So, make sure you are up on your technology or go with someone who is. For an idea of what you might be able to find, check out the websites mentioned below.

Souvenirs

Around the end of your year, or even during the holidays, you may be tempted (obliged) to buy some souvenirs for friends or family. Rather than opting for the typical tourist t-shirt (though those can be found just as easily in Korea), why not search through the loads of traditional utensils and goods that Korea has to offer?
In all big cities, and at every culturally significant temple, palace, monument or museum, you will find venders peddling traditional Korean goods. Small, inexpensive goods such as toys or key chains can be purchased seemingly anywhere and make the perfect gift for your younger relatives back home (or as holiday gifts for students in your classes, though they won¡¯t seem as enthused).

Larger, pricier items can be purchased from venders in shops offering such items as expensive ceramic pieces, gold jewelry and traditional wood works and paintings. Not all of the shops will be able to provide certificates of authenticity, though they will have no problem charging you like you were purchasing national treasures. Make sure you shop in reputable locations and be very shrewd with these purchases, as fakes abound and are often only distinguishable to experts.


The best way to find excellent deals is by getting out and searching around the major tourist spots around the country, as well as some of the out of the way places. You¡¯ll be expanding your horizons while also finding the perfect piece to grace your parents¡¯ china cabinet. You can also refer to the websites of the provinces and major cities, as they offer excellent insight into some of the best locations with the best reputations.

Books/Newspapers

Even with the boom in the availability of the internet and electronics, Koreans still dutifully read their newspapers, magazines and books to pass the long commutes to and from work. Koreans, especially younger generations, spend quite a bit of time amassing and working their way through a plethora of Man-hwa, or Korean comic books, which can range from materials aimed at educating young minds to works of pure fiction/fantasy. The printed word is still a valued means of information and leisure and as such, finding resources should be relatively easy.
Well, that goes to say it¡¯s relatively easy to find what you want in big cities. There are a number of English newspapers, though their quality has often been dismissed by serious news buffs as little more than a means of English education rather than pure unbiased news reporting.

In the big cities, you should be able to buy English newspapers outside of most subway stations from convenience stores or newsstands, for around $0.70 USD. Outside of those major metropolitan areas, subscriptions are available, though delivery may be a little behind the date of printing in rural areas.


English books can be found in a good number of bookstores, both around college campuses and in national book retailers. In these national bookstores, prices tend to be along the lines of what you¡¯d pay back home, though the selection varies depending on your area (with larger selections available at big retailers such as Bandi and Lunis, Kyobo Bookstore, Young-poong Bookstore, etc., in the big cities). For locations and subscriptions, please refer to the websites below.

Shopping Websites:

Department Stores:
Lotte Department Store
Hyundai Department Store - This link is to the Hyundai Department Store location finder, but it¡¯s only in Korean. If you have a friend to help translate this, it can be a great asset on your shopping quest.
Sinsegae Department Store


Discount Stores :
All of the major discount stores offer websites only in Korean. Their store locators are listed below, some of which are easier to navigate than others (you¡¯ll need a translator if you don¡¯t know how to write your city¡¯s name in Korean, or if you want to avoid a headache)

E-Mart
Lotte Mart
Homever
Homeplus
Costco (IN ENGLISH!!!)



Beauty Supplies
The Face Shop
/ This site is in English, though it doesn¡¯t provide a reliable store locator. Rather, it will give you a good idea about the options available at locations.
Beauty Credit
Missha - / You¡¯ll need a translator for this.
Etude House - Again, a translator would be helpful.

Electronics/Appliances
For electronics, refer to the department store and discount store websites, as well as the following:
Techno Mart - Located in Seoul, this shows how the giant store is laid out.
Hi-Mart - This will get you to the store locator, though the main page gives you an idea of everything offered. As with most of the above, a translator will help you greatly, though there is a map.
Electronics Land - Ditto with the above.


Souvenirs
For great locations of souvenirs (where to find the locations as well as the specialty of each region of Korea), please refer to the provincial websites. (LINK TO THE PROVINCE WEBSITES)


Book Stores
Bandi and Lunis - Translator required.
Kyobo Bookstore - Translator required as well.
Young-poong Bookstore - Not to be outdone, this one requires a translator as well.


English Newspapers
Korea Herald
The Seoul Times
The Chosun Ilbo
Korean Times
Joong Ang Daily
Kscene - A free weekly English newspaper.

Books/Newspapers

¾ó¸¶¿¡¿ä? And Other Shopping Lingo

As promised, here¡¯s a list of things that will make your shopping day more smooth and enjoyable (and hopefully less expensive!).


Keep in mind that you should always be very polite to whom you are speaking you should hand people money with two hands or with one hand while the other is held under your forearm.


Also, to say


this¡± in Korean is ÀÌ°Í (¡°ee-gawt¡±)


¡°that¡± is ±×°Í (¡°keu-gawt¡±).
English Korean Pronunciation
I¡¯m just browsing. ±¸°æ¸¸ ÇØ¿ä. Goo-gyawng-mahn hey-yo.
I like this. À̰ÍÀº ÁÁ¾ÆÇØ¿ä. Ee-gaw-seun choh-ah-hey-yo.
I don¡¯t like this À̰ÍÀº ½È¾î¿ä. Ee-gaw-seun shir-aw-yo.
Do you have big sizes? Å« °ÍÀº ÀÖ¾î¿ä? Keun gaw-seun ees-saw-yo?
Can I try this on? À̰ÍÀ» ÀÔ¾î ºÁµµ µÅ¿ä? Ee-gaw-seul eep-aw bwa-doh dewy-yo?
This is too big/small. À̰ÍÀº ³Ê¹« Ä¿¿ä/À۾ƿä. Ee-gaw-seun naw-moo kaw-yo/chahk-aw-yo.
This fits nicely. À̰ÍÀº Àß ¸Â¾Æ¿ä. Ee-gaw-seun chal mah-jah-yo.
Do you have this in another color? À̰ÍÀº ´Ù¸¥ »öÀÌ ÀÖ¾î¿ä? Ee-gaw-seun dah-reun she-kee ees-saw-yo.
How much is this? À̰ÍÀº ¾ó¸¶¿¹¿ä? Ee-gaw-seun awl-mah-yey-yo?
Can you offer a discount? ±ï¾ÆÁÖ¼¼¿ä. Ggah-ggah choo-say-yo.
I¡¯ll take it! À̰ÍÀ» »ì°Ô¿ä! Ee-gaw-seul sal-gey-yo.
Can you gift wrap it? ¼±¹° Æ÷ÀåÇØÁÖ¼¼¿ä. Sawn-mool-poh-jahng-hey-choo-say-yo.
May I have a receipt? ¿µ¼öÁõÀ» ÁÖ¼¼¿ä. Yawng-soo-jeung-eul choo-say-yo.
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